ALWAYS A MATERIAL GIRL

Oh, Snap! Madonna Joins Instagram To Promote Her New Fitness Studio

By Elizabeth C.

JUSTIN BIEBER WASN’T THE ONLY ONE TRYING TO STEAL ATTENTION FROM THE 55TH GRAMMY AWARDS Sunday. Madonna officially joined Instagram, posting six photos for social promotion website.

“Cheers motherf-ckers!,” toasted the Give Me All Your Luvin songstress while sipping from a martini glass. “I’m on Instagram.”

A second snap showed a tight shot of the superstar’s cleavage and was tagged with the comment, “Addicted to sweat.”

Of course, the canny millionaire was mixing with the hoi polloi to sell something. According to Wonderwall, the star is launching a 13,000-square-foot fitness studio, Hard Candy Fitness, in Rome, as well as an accompanying exercise DVD named — what else — Addicted To Sweat

“Addicted to Sweat is inspired by my workout regiment that I do consistently to take care of my mind and body,” the 54-year-old Material Girl touted. “My trainer Nicole and I have created this program that has helped give me the body I have today.”

The former Grammy winner will appear on Good Morning America Monday, Feb. 11 to promote the new DVD. Go ahead and work it, girl. But a note to the studio staff: don’t even think of decorating with hydrangeas.