By Jacob Wittich
WHEN THE BALL DROPPED ON LADY GAGA’S Born This Way Ball tour, Little Monsters who had yet seen the show were devastated. Now that fans have had time to digest their loss, let’s take a look at the cost of the cancellation.
On February 13, Live Nation pulled the plug on the remaining gigs in Gaga’s North American tour due to the star’s hip injury, which will require surgery and time for rehabilitation.
In all, 22 shows were cancelled and roughly 200,000 tickets refunded, totaling up to a loss of $25 million in gross ticket sales.
Despite the loss, the Born This Way Ball had already achieved great financial success in Asia, Europe, and South America. As of Jan. 17, the tour had grossed $168.2 million and sold 1.6 million tickets to 86 shows, according to Billboard Boxscore.
If completed, the entire North American leg would have likely brought the tour over $200 million in gross.
Live Nation Global Touring chairman Arthur Fogel tells Billboard that the cancellation is “a tremendous disappointment for her, or her fans, for all of the people in the touring party — the crew, the staff, the band, the performers, the dancers—and for my team.”
“[This is a moment where] the entertainment business intersects with the realities of life, and the glamorous perception of what touring is like is replaced by the reality that it’s tough,” Fogel told Billboard. “… I feel terrible for her; it’s a difficult situation. But it’s just one of those things that can’t be controlled, and we just deal with what we have to deal with.”
Fogel declined to discuss the specifics of the Born This Way Ball, but insurance typically covers a lot of the expense of advertising and lost revenue.
Little monsters will have to wait for Gaga’s next tour to catch her performance antics. With plans to drop an album later this year, Gaga will no doubt return to the road.