By Elizabeth C.
YOU KNOW YOU WANT IT, YOU KNOW YOU’VE GOT TO HAVE IT NOW — that smooth slippery thing in your hands.
It’s your phone smart phone (get your mind out of the gutter!), the tool that feeds your addiction to social media.
A study by researchers at the University of Chicago’s Booth Business School found that people’s desire to text, tweet and engage others on the Internet was stronger than sex and cigarettes.
Details of the study have been reconstituted so many times that I’m not sure we’re getting the real deal. But repeated summations say that “researchers used BlackBerrys to record participants temptation, will power and desires over the course of a week.”
Study participants were asked seven times a day to describe the intensity of any cravings they were having at that moment, along with any felt during the past half hour.
The findings? “Resisting temptations to use pages like Twitter, Facebook and other social media was harder to resist than smoking, drinking alcohol and even sleeping.”
“Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist,” claims Wilhelm Hofmann, the study’s lead author, according to the Los Angeles Times.
Or maybe it’s because you can always find a troll receptive to your advances on the web.