PREGAME SHOW

Here's David Beckham's Hard Sell For H&M Tidy Whities

Staff

SUNDAY'S SUPERBOWL PARTY ON NBC PROMISES SOMETHING FOR EVERYBODY: Madonna at halftime, Ferris Bueller for the Generation Xers and now -- a near-naked David Beckham for the girlfriends and wives.

L.A.'s Galaxy's taut tatooed midfielder flexes near-naked in a commercial for Swedish clothier H&M as The Animals' 1965 hit Don't Let Me Be Misunderstood.

The footballer-cum-model stares straight-faced throughout until the last seconds when a cheeky grin breaks across his face.

The spot debuts the British hottie's signature underwear line and will during the second quater between the Giants and Patriots.

"I'm excited about my bodywear ad featuring in this year's Super Bowl," Beckham said in a statement. "My design team and I spent 18 months developing the collection. It's been a fantastic collaborative experience, and I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday."

And we're excited about your body, Mr. Beckham.