Did The Fitch Pinch The Sitch? Mike Sorrentino Says So & Sues
IRONIC
Did The Fitch Pinch The Sitch? Mike Sorrentino Says So & Sues
THE SITCH IS SUING THE FITCH!
Mike "The Situation" Sorrentino of Jersey Shore fame is suing clothier Abercrombie & Fitch for illegally profiting off his name.
Three months ago A&F famously offered Sitch a great deal of money to stop wearing their clothes, for fear that he’d turn the respected brand into the next Ed Hardy or Affliction. A reasonable request. However, Sorrentino’s team points out that the brand’s most popular shirt has “The Fitchuation” printed on it. Coincidence? Hardly.
Normally I would never side with the Situation. But I must say, if you’re going to ask a celebrity to stop wearing your clothes, maybe you should make sure said celebrity isn’t the inspiration for your most popular item. Just saying.
So now the Situation has filed a $4 million lawsuit against the brand, which declared back in August, “We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image.” Now Sorrentino is responding with his own concerns: The clothier "embarked on a grand, worldwide advertising campaign using Sorrentino's name, image and likeness to create brand awareness for its products by falsely claiming that [the company] had offered money to Sorrentino if he would stop wearing Defendant's goods," the lawsuit asserts.
Apparently use of “The Fitchuation” and “GTL” on T-shirts is sucking up the gravy that right belongs to Sorrentino.
Abercrombie also offered the other cast members money to not wear their clothing, but the rest of the cast probably wouldn’t be caught dead in something that actually looks nice.
Karen Malmquist is a junior at La Salle University, and the head writer and star of In Other News, a comedy series airing in Philadelphia.
Tags: Buzz , Jersey Shore







