What's A Few Ruffled Feathers Between Friends? Rovio Negotiating Deal With Chinese That Created Angry Birds Park
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What's A Few Ruffled Feathers Between Friends? Rovio Negotiating Deal With Chinese That Created Angry Birds Theme Park
IF IMITATION IS THE HIGHEST FORM OF FLATTERY, MAKERS OF the ANGRY BIRDS are touched -- as in feeling their pockets lighter -- by the actions of a Chinese theme park.
Visitors to China's Window of the World in the southeastern city of Changsha have been pelting green piggy balloons with stuffed angry birds as part of a "stress-reducing" festival that began September 1.
The Angry Birds theme park "serves as a method for people to purge themselves and to gain happiness,” a park official told the Chinese website Gamesky.com.
A spokeswoman for Rovio said the company did not give its authorization for the theme park. "We would welcome a partnership,'' said Daisy Yang. "But Rovio would need to give them permission to use the Angry Birds game."
But instead of suing the amusement park, IDGNews reports that Rovio and Windows of the World are working to formalize an agreement for the attacking birds to be used as an amusement.
According to IDGNews, "Rovio's chief marketing officer Peter Vesterbacka said the company took pride in being one of the top three most copied brands in China."
Tags: Ephemera
