In a 2009 online survey, Diane Kholos Wysocki of the University of Nebraska at Kearney, and Cheryl D. Childers of Washburn University posed 68 questions to 5,187 individuals who visited the infidelity enabling website.

Wysocki's conclusion after reviewing the results of the survey? "Cheating is alive and well, and sexting is on the rise," Wysocki, a women's studies and sociology professor, told the New York Times.

Wysocki's survey found that two-thirds of women admitted to sexting -- sending naked pictures of themselves through text messages -- compared to about half of the men.

The survey also found that women were more likely than men to meet in person individuals thay they had engaged online.(83 percent of women versus 67 percent of men in the Ashley Madison survey.)

Of course, the findings can't be applied to the general population because those participating only represented a narrow self-selecting slice of the population. So use this as provocative fodder the next time you're getting flirty at a party. It's all it's good for.