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TROPHIES FOR SALE

A-Rod's Coral Gables estate

Billionaires Xchange Proves The Rich Are Different

By Elizabeth C.

OH Goody! Yet another chance to gawk and slobber over the playthings of the rich and famous!

Ruby ring for saleNow there's BillionaireXchange, an online auction site for the world's haves and want-to-sell-to-haves, whose members "are able to buy, sell, bid-on, auction, and or exchange luxury items all around the world.''

"Imagine trading your mansion in Beverly Hills for a Chateau in France, or your antique Rolls Royce for a new model Bentley, or even a bottle of your 1802 Chateau Lafitte for a bottle of 1947 Cheval Blanc,'' the copy coos. "The possibilities are literally endless. So, ask yourself, 'What is the luxury object of your heart’s desire?' "

A bit cheesy, yes, but then catering to the rich means serving up an endless plate of effusive claims of harder, faster, better.

Here the rich can peruse an online catalogue that includes a diamond-encrusted men's dragon pendant, baseball's A-Rod's Coral Gables, Fla. estate, and a bottle of Remy Martin Cognac the Black Pearl Louis XIII 1.7.

"Our target is the affluent to the ultra-affluent," co-founder Quintin Thompson told the New York Post. "Right now, there is no trusted platform to facilitate transactions at this level."

Categories include "art and antiques," "jewelry and watches," and of course the all-appealing "celebrity" section (which currently has a paltry three listings).

Other websites have described Billionaires Xchange as eBay for the rich. And just like at eBay, you can amuse yourself here checking out the outrageously expensive board games that only a fool would buy: For a cool half million, a diamond-encrusted backgammon set can be yours.

Which is all the proof you need that there are rich fools with too much money.

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