By Jacob Wittich
PSY’S NEWEST SINGLE GENTLEMAN, the evil twin to Gangnam Style released just a week ago, is proving that lightning sometimes does strike twice.
Already boasting 145 million views as of post time, Gentleman hit the 100-million mark on YouTube faster than any other video since Susan Boyle’s I Dreamed A Dream.
The video features the South Korean rapper wreaking havoc and pulling cheesy pranks on young women, including undoing bra straps and pulling chairs away moments before they sit down.
The video attracted even more buzz when news broke that a State-funded South Korean broadcaster banned the video. KBS banned the video for abuse of public property because of the opening scene, in which Psy kicks a cone over that says “no parking.”
I’m sure the loss of views from being banned won’t matter much anyway. The song debuted at No. 12 on the Billboard Hot 100, while the video has already broken the record for the most Youtube views within a single day.
But will Youtube views alone be enough to carry Gentleman to the No. 2 spot of the Hot 100, achieving the same success as its predecessor?
“He set the bar pretty high to match the success of ‘Gangnam Style,” Billboard Director of Charts Silvio Pietroluongo told MTV. “That song had so many elements going for it: It was catchy, it had a spectacular video, the novelty of being in Korean … it was like lightning in a bottle … To get close to that would be considered a success. Even a fraction of those numbers would be a success.”
Gentleman does seem to have a lot of those same elements going for it this time around. It’s got an infectious beat, Korean lyrics, a goofy hook and a cheeky dance to accompany the song.
Jacob Wittich is pop music fanatic majoring in journalism at Columbia College Chicago. Follow him @JacobWittich on Twitter.