Oprah’s Big Pat-On-Her-Back
AS WE ALL KNOW, THE FUTURE FIRST LADY OF THE LINCOLN BEDROOM has a long reach, so long that she can reach around and pat herself on the back. She does it so often that her arms must be tired, what with the back-patting and carrying the world on her broad shoulders. So when the news broke that the once-and-future big ‘O’ would produce a show on altruism, didn’t we all know that it would really depict Oprah’s personal philosophy, solipsism?
Fast forward to air time when the reviews have been anything but charitable. The news agency Reuters reports that the show has "nary a single genuine giving moment" in its debut. The reviewer sums up the first hour as "a profoundly hyperkinetic and unwieldy adventure in product placement, in Oprah-as-Messiah hype and, ultimately, in what’s so utterly fake and insidious about "reality" television itself." And Newsday calls it part of reality TV’s trend toward "pathos on parade."
"You can watch, and feel sympathy for the real problems portrayed, and feel warmed by their being somewhat alleviated, yet still feel unsettled by their manipulation into some slick kind of strategy game,” writes Diane Werts. Strategic manipulation. Yup, that sounds like the Oprah I know.
The premise is that 10 people compete to see who can most improve the hardluck lives of their assigned charges. The contestant who’s able to pull their projects farthest up the ladder gets to win — ssshhh — a million dollars! What the Big Give does is show prime time audiences the often simplistic thinking and materialistic motivations of Oprah’s fanbase. Wheeee! We get to get free stuff, if we just love Oprah enough. That lesson has not been lost on name brand manufacturers, who donate anything from cars to bras to hear their products’ names spill from the Queen’s lips. (Sorry, Aretha.) Seems the "holier-than-thou" brand might prove not quite ready for prime time.
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