By Elizabeth C.
IN CASE YOU HAVEN’T FIGURED IT OUT YET, I’M GENETICALLY INCAPABLE OF BEING A SHEEPLE. Feel sorry for me because it makes life harder. But you gotta be who you are, right?
So I’m confessing here and now: Justin Timberlake makes my skin crawl, and particularly in his latest iteration of swag, Suit & Tie. As hard as he’s tries, there’s no soul, no real depth in this jazzy muzak which you just know you’re about to hear on every on-hold soundtrack in America. Even David Fincher’s decision to shoot the video in black and white seems contrived. It’s fitting that Target is sponsoring this mass-produced plastic. Justin Timberlake is an organic product propagating itself.
Now let’s compare it to troubled crooner Chris Brown’s Don’t Judge Me. Brown’s evocative voice here resonates with emotion and depth that are missing from much of JT’s output. Overlooking the video’s cheap hook — a man joining the military — the song taps into Brown’s social isolation as a pop culture pariah. But Brown’s tortured soul may be the silver lining to this song, and he’s begging for forgiveness.
What is it about human nature that makes us suspectible to swag? If Beyoncé believes she’s a supernatural star, we believe her. If JT acts like he’s the POTUS of Swagnation, we’re ready to storm his office to prove him right.
Is it that easy? Then let me exclaim here and now: I’m the baddest mother-effing blogger in the world. Okay, well, after Michael K.